Search Engine Marketing - Optimisation Plan |
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search engine optimisation plans search engine optimisation glossary
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All of our search engine marketing campaigns (Starter, Budget and Premium), have the same solid foundational core - research, optimisation and link building, working together in a continuous cycle to ensure that your site achieves and maintains the highest search engine positions and web traffic possible.
Within this three-pronged foundational core, we have developed a 5 stage search engine optimisation plan, which is applied to all our clients' web sites, ensuring the same high levels of service excellence regardless of whether your budget is large or small.
That's why we have included a wide range of business types and sizes in our seo case studies. Before you commit to one of our 12 month campaigns, we want you to be 100% confident that you will see the high search engine rankings and increased traffic we have produced for other clients. The 5 stage plan is explained in detail below. |
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In the Analysis stage of your search engine optimisation project, we...
- Establish how your web site is currently placed in the search engines
- Examine your web site statistics to see how much traffic you're getting and where it's coming from
- Analyse your html source code and determine how "search-engine-friendly' it is
- Identify your target markets as preparation for your keyphrase research
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When web users enter a search term into a search engine, those words are known collectively as the "keyphrase."
Keyphrases are the foundation for all search engine optimisation campaigns, and correctly identifying the most relevant keyphrases to target for your web site is critical - correctly optimising your site around the most relevant keyphrases will draw highly targeted traffic to your web site. The results of our keyphrase research will fall into 3 categories...
1. Primary keyphrase - the single most important keyphrase around which your optimisation will be centered.
2. Secondary keyphrases - the other keyphrases around which we will build search engine focus pages.
3. Peripheral keyphrases - When we undertake link building, our links pages are built in such a way as to lend support to your web site's optimisation in their own right - in other words even our links pages will produce high search engine results, and draw traffic.
We use the best keyphrase research tools in the world, including professional licenses with Wordtracker, WebPosition, IBP, Google and Yahoo Search Marketing, and we use these to research and identify the most appropriate keyphrases to target for your project, based on your market sector or niche. We then use keyphrase matching to come up with alternatives which will also produce traffic. |
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Our optimisation process is comprehensive...
- The re-programming of your site's background code, without compromising the design of your site
- Creation and integration of extra content for your site in the form of search engine focus pages, optimised around your keyphrases
- Introduction of meta tags and optimised page titles
- Alt tags and linking text optimised to your keyphrases
- XML site maps
- Registration with Google, Yahoo and MSN/Live webmaster services
- Setup and registration with Google Analytics for advanced traffic analysis
- Creation and integration of a new links directory into your site
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Guaranteed inclusion in all major search engines...
All our submissions to search engines and web directories are performed manually. Our submission process guarantees your site's inclusion in all the major search engines, including Google, Yahoo, MSN/Live, AOL, search.com, ask, altavista, and alltheweb.
We also submit to the various Web Directories, such as those at the Open Directory, and to smaller regional-specific search engines such as InfoSeek UK, Malaysia Search, Swiss Web etc. where appropriate.
We understand which of these search engines will have an impact on your site's success, and we submit your site accordingly.
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Link Building Strategy...
Alongside keyphrase research and site optimisation, Link building is the third pillar of our Power SEO campaigns. Link building is a powerful marketing tool that improves your search engine rankings and brings you highly qualified traffic. Well thought out, structured link building will be critical to your web site's rankings, and therefore important in driving targeted traffic to your web site.
Our Power S.E.O. program includes a sophisticated linking strategy, using techniques that build the number of appropriate inbound links to your site, without compromising the quality of your site.
It is important to note that while it was Google that pioneered the analysis of web sites based on the number and quality of sites that link to them, all crawler-based search engines (including Yahoo, MSN/Live and Ask) now use link-analysis as an important factor in determining a site's ranking in their databases.
Our link building process is based on downloading and analysing the information about other high ranking sites within your market sector, creating outbound links to them, and then approaching those sites to reciprocate.
This is a continual refining process that allows us to track refusals, keep records of the sites that link back, monitor the reciprocal link addresses to ensure those links stay in place, and constantly expand the number of high quality sites which link to yours.
More detailed information on how Google, Yahoo and MSN/Live interpret links is available from our SEO White Paper.
Maintaining your Optimisation...
Search Engines change their algorithms (the formulas used to produce their results) very regularly. Making sure the optimised pages in your site are adhering to the changes in those algorithms is important to maintaining your hard-won search engine positions and targeted traffic arriving at your site.
Our maintenance program takes the worry out of what can be a time-consuming and confusing process. We monitor all our sites' positions and re-optimise whenever changes in search engines' algorithms make this necessary.
Reporting...
Tracking the results of your search engine optimisation program is vital to gauging the success of your web site's promotional campaign.
We provide comprehensive reporting in the two key areas which will give you a clear idea of your site's progress - search engine rankings, and web site traffic.
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Search Engines Ranking Report |
Web Site Traffic Report |
- Report based on optimised keyphrases
- Covers major Australian and international search engines
- Comparative analysis of position movements from month to month
- Results can be exported in csv or tab-delimited format for analysis using Excel
- Concise, easy to read and understand format
- Customisable report format
View an example report here |
- Comprehensive statistics on user visits in a calendar month
- Tracks new visits vs returns
- Tracks originating countries of web site visitor
- Analyses bounce rates
- Reports on keyphrases used by searchers
- Reports on which search engines bring in traffic
- Reports on referring sites
- Reports on traffic to individual pages
- Interfaces with Google Adwords for campaign tracking
- Comprehensive comparative reporting available- monthly, quarterly or yearly analysis available
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We have developed and built one of the best-performing, most affordable SEO service packages available anywhere in the world.
With the experience and expertise gleaned from 10 years in the SEO business, we can take your site to the top!
Our Power SEO package has been developed in three variations - Our starter campaign, for small businesses with the requirement for only one or two keyphrases to be promoted, our budget campaign (one of the best value for money SEO campaigns on the market), and a premium campaign for companies with a need for intensive, multiple keyphrase promotion.
We back up our claims as an expert SEO service - with detailed seo plans, case studies, testimonials, white papers and more -
 search engine optimisation quote for development in Sydney Australia
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