In the first stage of your search engine optimisation project, we'll establish how your web site is currently placed in the search engine ranking systems, who's visiting your site and how they got there, and make recommendations in the form of a concise project plan.
This will summarise in detail how your web site traffic can be increased, and the key areas where optimisation will achieve higher search engine rankings and increased levels of web site traffic.

How do visitors find your site?
We'll determine for you what the breakdowns are of your site visitors. For example, we'll be able to tell you, engine by engine, how you're currently placed for key terms or phrases associated with your organisation.
And by analysing your server's statistical files, we'll give you a clear picture of your search engine traffic, and identify which pages are currently drawing visitors.

How 'search-engine friendly' is your site?
By closely examining your web site structure, and the techniques already used by your designers, we'll be able to tell you how effective your pages already are in their search engine ranking capability. We'll examine your pages for flaws in your metatags, directory structures and html layouts.

Keyphrase Research
Keyword and key phrase research will be critical to your web optimisation strategy. We'll analyse the goods and services you're offering and research the most effective keyphrases to target. By optimising the pages of your web site, the site's earning potential is maximised, by re-coding to draw traffic from the search engines, using titles, descriptions, keywords, extra metatags, site maps and link directories. In this stage we'll also create new pages aimed at specific keyphrases and search terms. Once the optimisation is complete the site will then be submitted to the most important search engines and web directories.